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The History of Shopkins
28 August 2019

The History of Shopkins

For those who are not in the know, Shopkins are a range of tiny, collectable toys, originally inspired by grocery store items. With each new wave a different theme has been explored, ensuring the toys are always fresh, relevant and exciting.
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L.O.L. crowned Toy of the Year
6 March 2019

L.O.L. crowned Toy of the Year

L.O.L. Surprise took the prestigious Toy of the Year crown and walked away with four major accolades in total at the annual Toy of the Year awards ceremony, which was recently held in New York City, USA.

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Baby Born soft touch doll
6 March 2019

Baby Born soft touch doll

Playing with dolls remains one of the most popular leisure activities for girls aged four to five. This is one of the key reasons that the Baby born brand continues to innovate and launch new products into the market, thus maintaining a legacy of creating toys that are great play companions.

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