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In The News

Explore AR and VR with A.R.I.A’s Adventures
10 September 2018

Explore AR and VR with A.R.I.A’s Adventures

A.R.I.A’s Adventures is an exciting and educational toy that uses the latest Virtual and Augmented Reality technologies, bringing modern-day and prehistoric animals to life. A.R.I.A’s Adventures was created for children aged four years and older as an introduction to the exciting th...

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BABY born<sup>®</sup> - the perfect friend for your little girl
7 September 2018

BABY born® - the perfect friend for your little girl

The BABY born® range continues to expand with exciting products and themes. With accessories ranging from prams, cots and themed playsets there is something for every child’s interests and hobbies.

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Prima Toys is looking for Very Serious Toy Heroes
28 August 2018

Prima Toys is looking for Very Serious Toy Heroes

Do you think you have the super power and super personality to be @PrimaToys next Very Serious Toy Hero? Prima Toys is on the search for Very Serious Super Heroes to review awesome toys and help kids make the right choice.
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