2+ Years

Well-loved brand LeapFrog has launched an array of new, colourful, engaging and exciting children’s educational games and toys for 3 year olds upwards. The leader in innovative play solutions, LeapFrog toys and educational products encourage a child's curiosity and love of learning throug...

Reading is a vital part of life. From an early age we read at school, we read as teenagers for entertainment and as adults we read to acquire knowledge and information and to be transported to new worlds by amazing characters.

Prima Toys and LeapFrog encourage parents to make a point of celebrating the joy of reading in March National Reading Month.