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Prima Toys is looking for Very Serious Toy Heroes
28 August 2018

Prima Toys is looking for Very Serious Toy Heroes

Do you think you have the super power and super personality to be @PrimaToys next Very Serious Toy Hero? Prima Toys is on the search for Very Serious Super Heroes to review awesome toys and help kids make the right choice.
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Prima Toys launches Games Festival
17 May 2018

Prima Toys launches Games Festival

This winter season gather the family, make a date with your friends and play the latest, coolest boardgames and games! This season toy stores and retailers will be stocked with the most amazing games ever to hit shelves!
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Smashers - the new collectables craze!
19 February 2018

Smashers - the new collectables craze!

Prima Toys has unveiled its new collectable range Smashers, which is aimed at boys and has a strong sporting theme. The innovative element to the new toy line is that each Smashers character is contained inside a red smashball. This gives way to the super-cool fun element that requires children...

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Addictive new board game, Hotel Tycoon, is a hit!
25 January 2017

Addictive new board game, Hotel Tycoon, is a hit!

This weekend, if the weather entices you to stay indoors, why not try your hand at a new board game called Hotel Tycoon?
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