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Explore AR and VR with A.R.I.A’s Adventures
10 September 2018

Explore AR and VR with A.R.I.A’s Adventures

A.R.I.A’s Adventures is an exciting and educational toy that uses the latest Virtual and Augmented Reality technologies, bringing modern-day and prehistoric animals to life. A.R.I.A’s Adventures was created for children aged four years and older as an introduction to the exciting th...

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BABY born<sup>®</sup> - the perfect friend for your little girl
7 September 2018

BABY born® - the perfect friend for your little girl

The BABY born® range continues to expand with exciting products and themes. With accessories ranging from prams, cots and themed playsets there is something for every child’s interests and hobbies.

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Prima Toys is looking for Very Serious Toy Heroes
28 August 2018

Prima Toys is looking for Very Serious Toy Heroes

Do you think you have the super power and super personality to be @PrimaToys next Very Serious Toy Hero? Prima Toys is on the search for Very Serious Super Heroes to review awesome toys and help kids make the right choice.
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10 Simple tips for creating your awesome toy unboxing video at home!
28 August 2018

10 Simple tips for creating your awesome toy unboxing video at home!

By now you may have seen that Prima Toys is on the hunt for Very Serious Toy Heroes. You may have submitted your entry demo video or you may be waiting for the perfect opportunity to film your spectacular video.
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5 tips to choosing the perfect toy
25 June 2018

5 tips to choosing the perfect toy

Here is a list of helpful tips for choosing the right toys for your child.Children benefit the most from toys that are suitable for their developmental stage. That’s when play can contribute significantly to their growth and learning.

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Have you considered the benefits of play to you and your family?
30 May 2018

Have you considered the benefits of play to you and your family?

Like the food we eat, we need a diet that includes play, an essential ingredient for a healthy family life and child development. This is a guide to how busy families can make time to play together and reap the benefits without fuss and great expense. 

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Prima Toys launches Games Festival
17 May 2018

Prima Toys launches Games Festival

This winter season gather the family, make a date with your friends and play the latest, coolest boardgames and games! This season toy stores and retailers will be stocked with the most amazing games ever to hit shelves!
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Be Cautious of Fake L.O.L. Surprise Toys
17 May 2018

Be Cautious of Fake L.O.L. Surprise Toys

L.O.L. Surprise is currently the #1 collectible doll in the U.S. and a top selling toy around the world. Fans love unboxing L.O.L., and a part of the fun is finding new characters and adding to your collection.
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How to make sure you’ve purchased an authentic Fingerlings product
16 May 2018

How to make sure you’ve purchased an authentic Fingerlings product

Hailed a top toy for the 2017 holiday season by the nation's biggest retailers, Fingerlings™ are adorable, mini interactive pet robots that curl around your finger and come to life when you play, responding to sound, motion, and touch with over 40 animations.
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