In The News

Since launching in 2016 L.O.L. Surprise have gained numerous fans all over the world, and with good reason. They are cute, collectible and have the unwrapping factor which makes each and every doll so exciting!

Now, following on this phenomenon, gamers and fans will be thrilled to know that Prima Toys has launched a brand new range of Fortnite: Battle Royale figures. The range is available now, so if the game is your passion, head to your nearest toy shop or retailer quickly, because the...

Remember those slap bracelets that were so popular in the nineties? Well now there is a new toy on the shelf that combines the fun effect of slap bracelets with the adorable appeal of interactive toys to create a furry best friend called Wrapples.

L.O.L. Surprise took the prestigious Toy of the Year crown and walked away with four major accolades in total at the annual Toy of the Year awards ceremony, which was recently held in New York City, USA.

Playing with dolls remains one of the most popular leisure activities for girls aged four to five. This is one of the key reasons that the Baby born brand continues to innovate and launch new products into the market, thus maintaining a legacy of creating toys that are great play companions.

The iconic toddler’s and children’s educational toy brand, Little Tikes is celebrating its 50th birthday this year! Known for its colourful, resilient, fun and educational toys, the brand continues to bring exciting new products to an already well-established and much-loved range.

Disney Doorables are tiny playsets featuring mini character figures with adorable glittery glass eyes. They are cute, collectible and fun to play with! The sparkly eyes and small size are part of what make the Disney Doorables so appealing. With 78 figures in the introductory wave, the toy rang...

Bananas are the latest, cutest collectibles craze to hit the toy shelves. Winner of the 2019 UK Toy Fair’s Hero Award, Bananas incorporate the thrill of unboxing with the love of collecting. Children will go bananas for Bananas with their wonderful sc...