10 September 2018
Explore AR and VR with A.R.I.A’s Adventures
A.R.I.A’s Adventures is an exciting and educational toy that uses the latest Virtual and Augmented Reality technologies, bringing modern-day and prehistoric animals to life. A.R.I.A’s Adventures was created for children aged four years and older as an introduction to the exciting th...
27 March 2018
The Top Toys for Easter
The Easter season is upon us, with children looking forward to the thrill, the excitement and the joy of eating chocolate eggs and going on an Easter Hunt! The March Hares have left their burrows and are hopping about, scouting all the wonderful places in which to hide Easter treats.
16 February 2018
Baby Secrets!The new collectibles on the block
Surprise! Is it a boy or a girl? Baby Secrets is the brand new collectibles range which features a unique and exciting element – children get to discover if their cute character is a boy or a girl by bathing them in water...
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3 August 2017
A Cuppa Tea with the Cuppatinis
Steeping Willows, the city that always ‘steeps’ is home to the Cuppatinis. The Cuppatinis are a range of adorable collectible toys that fuse the classic tea party with magical dolls.
19 July 2017
Ben 10 - A True Hero
Benjamin Tennyson is not your average 10 year old boy. He also moonlights as Ben 10, a superhero with special powers that he discovered from a young age when his signature Omnitrix device miraculously attached itself to his wrist.
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3 April 2017
8 Ways to Keep Tots Entertained While Travelling
Prima Toys, has some useful tips on how to keep young children calm, happy and occupied on long trips.
31 March 2017
Celebrate National Reading Month, even with the little ones
Reading is a vital part of life. From an early age we read at school, we read as teenagers for entertainment and as adults we read to acquire knowledge and information and to be transported to new worlds by amazing characters.
14 March 2017
March Learning Month
Prima Toys and LeapFrog encourage parents to make a point of celebrating the joy of reading in March National Reading Month.
1 March 2017
TMNT a generational brand
From their home in sewers of New York City, these four brothers battle petty criminals, evil overlords, mutated creatures, and alien invaders while attempting to remain hidden from society. They are the Teenage Mutant Ninja Turtles! Teenage Mutant Ninja Turtles sprang into popular culture as a ...
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