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Pika Pika Pika Chuuu - Pokémon Toys hit shelves
8 July 2019

Pika Pika Pika Chuuu - Pokémon Toys hit shelves

For all Pokémon fans and fanatics out there… there’s a brand new range of adorable monsters now available from toy stores and retailers countrywide.  Aimed especially at fans of the game as well as children who love to collect, the range offers a variety of toys and pla...

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Top Tech Toys for the Festive Season 2018
7 December 2018

Top Tech Toys for the Festive Season 2018

The Festive Season is officially upon us and this year tech toys are taking centre stage. Robotic toys continue to be a significant trend with an array of new, exciting products for gadget geeks of every age.

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Prima Toys’ Top 10 for the Festive Season
30 November 2018

Prima Toys’ Top 10 for the Festive Season

The Festive Season is upon us. And this year, parents, grandparents, aunts and uncles will not only be spoilt for choice, they’ll probably remember some of the toys from their own childhood. Nostalgia toys continue to make a serious comeback, together with collectibles and toys that incor...

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Explore AR and VR with A.R.I.A’s Adventures
10 September 2018

Explore AR and VR with A.R.I.A’s Adventures

A.R.I.A’s Adventures is an exciting and educational toy that uses the latest Virtual and Augmented Reality technologies, bringing modern-day and prehistoric animals to life. A.R.I.A’s Adventures was created for children aged four years and older as an introduction to the exciting th...

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The Top Toys for Easter
27 March 2018

The Top Toys for Easter

The Easter season is upon us, with children looking forward to the thrill, the excitement and the joy of eating chocolate eggs and going on an Easter Hunt! The March Hares have left their burrows and are hopping about, scouting all the wonderful places in which to hide Easter treats.

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Baby Secrets!</br>The new collectibles on the block
16 February 2018

Baby Secrets!
The new collectibles on the block

Surprise! Is it a boy or a girl? Baby Secrets is the brand new collectibles range which features a unique and exciting element – children get to discover if their cute character is a boy or a girl by bathing them in water... 
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A Cuppa Tea with the Cuppatinis
3 August 2017

A Cuppa Tea with the Cuppatinis

Steeping Willows, the city that always ‘steeps’ is home to the Cuppatinis. The Cuppatinis are a range of adorable collectible toys that fuse the classic tea party with magical dolls.

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Ben 10 - A True Hero
19 July 2017

Ben 10 - A True Hero

Benjamin Tennyson is not your average 10 year old boy. He also moonlights as Ben 10, a superhero with special powers that he discovered from a young age when his signature Omnitrix device miraculously attached itself to his wrist.
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8 Ways to Keep Tots Entertained While Travelling
3 April 2017

8 Ways to Keep Tots Entertained While Travelling

Prima Toys, has some useful tips on how to keep young children calm, happy and occupied on long trips.

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