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Wrapples – the new furry, interactive best friends!
19 March 2019

Wrapples – the new furry, interactive best friends!

Remember those slap bracelets that were so popular in the nineties? Well now there is a new toy on the shelf that combines the fun effect of slap bracelets with the adorable appeal of interactive toys to create a furry best friend called Wrapples.

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Disney Doorables – a brand new way of collectible play!
6 March 2019

Disney Doorables – a brand new way of collectible play!

Disney Doorables are tiny playsets featuring mini character figures with adorable glittery glass eyes. They are cute, collectible and fun to play with! The sparkly eyes and small size are part of what make the Disney Doorables so appealing. With 78 figures in the introductory wave, the toy rang...

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L.O.L. crowned Toy of the Year
6 March 2019

L.O.L. crowned Toy of the Year

L.O.L. Surprise took the prestigious Toy of the Year crown and walked away with four major accolades in total at the annual Toy of the Year awards ceremony, which was recently held in New York City, USA.

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Something TOP SECRET is going on in Shopville with Shopkins Lil Secrets
7 December 2018

Something TOP SECRET is going on in Shopville with Shopkins Lil Secrets

Something top secret is going on in shopville. But we’re excited to let the cat, or in this case, the Shopkins out of the bag. There are new Shopkins in town and they’re called Lil Secrets. Shopkins Lil' Secrets is the world of Shopville that is small enough to fit in the palm of yo...

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Introducing Shopkins Season 10 Mini Packs
7 December 2018

Introducing Shopkins Season 10 Mini Packs

To celebrate an important milestone for Shopkins – ten seasons and four years since they first appeared on toy shelves - Season 10 is a throwback to how it all started! Now fans can enjoy a miniature shopping experience, brought to life in a whole new way.

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The Top Toys for Easter
27 March 2018

The Top Toys for Easter

The Easter season is upon us, with children looking forward to the thrill, the excitement and the joy of eating chocolate eggs and going on an Easter Hunt! The March Hares have left their burrows and are hopping about, scouting all the wonderful places in which to hide Easter treats.

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It’s not a Lollipop, it’s a Pikmi Pops Surprise!
19 February 2018

It’s not a Lollipop, it’s a Pikmi Pops Surprise!

Meet some cute, plush characters full of scent and surprises! Pikmi Pops Surprise are the cutest little collectibles just waiting to be unwrapped! Just when you thought that the unboxing fun could not get any better, along come the collectible Pikmi Pops! Brought to South African toy shelves by...

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Smashers - the new collectables craze!
19 February 2018

Smashers - the new collectables craze!

Prima Toys has unveiled its new collectable range Smashers, which is aimed at boys and has a strong sporting theme. The innovative element to the new toy line is that each Smashers character is contained inside a red smashball. This gives way to the super-cool fun element that requires children...

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Baby Secrets!</br>The new collectibles on the block
16 February 2018

Baby Secrets!
The new collectibles on the block

Surprise! Is it a boy or a girl? Baby Secrets is the brand new collectibles range which features a unique and exciting element – children get to discover if their cute character is a boy or a girl by bathing them in water... 
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