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Introducing Shopkins Season 10 Mini Packs
7 December 2018

Introducing Shopkins Season 10 Mini Packs

To celebrate an important milestone for Shopkins – ten seasons and four years since they first appeared on toy shelves - Season 10 is a throwback to how it all started! Now fans can enjoy a miniature shopping experience, brought to life in a whole new way.

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Something TOP SECRET is going on in Shopville with Shopkins Lil Secrets
7 December 2018

Something TOP SECRET is going on in Shopville with Shopkins Lil Secrets

Something top secret is going on in shopville. But we’re excited to let the cat, or in this case, the Shopkins out of the bag. There are new Shopkins in town and they’re called Lil Secrets. Shopkins Lil' Secrets is the world of Shopville that is small enough to fit in the palm of yo...

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The Top Toys for Easter
27 March 2018

The Top Toys for Easter

The Easter season is upon us, with children looking forward to the thrill, the excitement and the joy of eating chocolate eggs and going on an Easter Hunt! The March Hares have left their burrows and are hopping about, scouting all the wonderful places in which to hide Easter treats.

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Smashers - the new collectables craze!
19 February 2018

Smashers - the new collectables craze!

Prima Toys has unveiled its new collectable range Smashers, which is aimed at boys and has a strong sporting theme. The innovative element to the new toy line is that each Smashers character is contained inside a red smashball. This gives way to the super-cool fun element that requires children...

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It’s not a Lollipop, it’s a Pikmi Pops Surprise!
19 February 2018

It’s not a Lollipop, it’s a Pikmi Pops Surprise!

Meet some cute, plush characters full of scent and surprises! Pikmi Pops Surprise are the cutest little collectibles just waiting to be unwrapped! Just when you thought that the unboxing fun could not get any better, along come the collectible Pikmi Pops! Brought to South African toy shelves by...

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Baby Secrets!</br>The new collectibles on the block
16 February 2018

Baby Secrets!
The new collectibles on the block

Surprise! Is it a boy or a girl? Baby Secrets is the brand new collectibles range which features a unique and exciting element – children get to discover if their cute character is a boy or a girl by bathing them in water... 
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A Cuppa Tea with the Cuppatinis
3 August 2017

A Cuppa Tea with the Cuppatinis

Steeping Willows, the city that always ‘steeps’ is home to the Cuppatinis. The Cuppatinis are a range of adorable collectible toys that fuse the classic tea party with magical dolls.

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Num Noms - set to take the Collectibles Crown
24 July 2017

Num Noms - set to take the Collectibles Crown

Num Noms are little scented collectible toys that are made to look like food. Num Noms have that cute factor that both little girls and their moms love and, in terms of collectible toys which are all the rage at the moment, they are set to take the crown.

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Power Rangers hits movie theatres and toy shelves!
4 April 2017

Power Rangers hits movie theatres and toy shelves!

The Power Rangers are back! March saw the launch of the highly anticipated movie and with it, the launch of the new Power Ranger figurines.

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