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News - 3+ Years [View All News]

Be Cautious of Fake L.O.L. Surprise Toys
17 May 2018

Be Cautious of Fake L.O.L. Surprise Toys

L.O.L. Surprise is currently the #1 collectible doll in the U.S. and a top selling toy around the world. Fans love unboxing L.O.L., and a part of the fun is finding new characters and adding to your collection.
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Rhino Coin Bank helps raise funds for Wildlife ACT
11 April 2018

Rhino Coin Bank helps raise funds for Wildlife ACT

Prima Toys and Wildlife ACT have once again come together in support of one of South Africa’s most iconic and endangered wild creatures – the Rhino.The two conservation-minded organisations, have worked together in the past to raise funds to help feed and care for baby rhinos, who h...

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Prima toys launches new Peppa Pig range
27 July 2017

Prima toys launches new Peppa Pig range

Peppa Pig is an energetic piggy who lives with Mummy, Daddy and little brother George. Good news for fans is that there is a new range of Peppa Pig playsets now available at toy stores. Peppa Pig made her debut on television a few years ago and since then she has become a favourite character for m...
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Celebrate National Reading Month, even with the little ones
31 March 2017

Celebrate National Reading Month, even with the little ones

Reading is a vital part of life. From an early age we read at school, we read as teenagers for entertainment and as adults we read to acquire knowledge and information and to be transported to new worlds by amazing characters.

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March Learning Month
14 March 2017

March Learning Month

Prima Toys and LeapFrog encourage parents to make a point of celebrating the joy of reading in March National Reading Month.

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TMNT a generational brand
1 March 2017

TMNT a generational brand

From their home in sewers of New York City, these four brothers battle petty criminals, evil overlords, mutated creatures, and alien invaders while attempting to remain hidden from society. They are the Teenage Mutant Ninja Turtles! Teenage Mutant Ninja Turtles sprang into popular culture as a ...

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Introducing Children to Reading
24 January 2017

Introducing Children to Reading

Prima Toys and LeapFrog encourage parents to start introducing children to reading and literacy from an early age.
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