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Rhino Coin Bank helps raise funds for Wildlife ACT
11 April 2018

Rhino Coin Bank helps raise funds for Wildlife ACT

Prima Toys and Wildlife ACT have once again come together in support of one of South Africa’s most iconic and endangered wild creatures – the Rhino.The two conservation-minded organisations, have worked together in the past to raise funds to help feed and care for baby rhinos, who h...

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The Top Toys for Easter
27 March 2018

The Top Toys for Easter

The Easter season is upon us, with children looking forward to the thrill, the excitement and the joy of eating chocolate eggs and going on an Easter Hunt! The March Hares have left their burrows and are hopping about, scouting all the wonderful places in which to hide Easter treats.

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Smashers - the new collectables craze!
19 February 2018

Smashers - the new collectables craze!

Prima Toys has unveiled its new collectable range Smashers, which is aimed at boys and has a strong sporting theme. The innovative element to the new toy line is that each Smashers character is contained inside a red smashball. This gives way to the super-cool fun element that requires children...

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It’s not a Lollipop, it’s a Pikmi Pops Surprise!
19 February 2018

It’s not a Lollipop, it’s a Pikmi Pops Surprise!

Meet some cute, plush characters full of scent and surprises! Pikmi Pops Surprise are the cutest little collectibles just waiting to be unwrapped! Just when you thought that the unboxing fun could not get any better, along come the collectible Pikmi Pops! Brought to South African toy shelves by...

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Baby Secrets!</br>The new collectibles on the block
16 February 2018

Baby Secrets!
The new collectibles on the block

Surprise! Is it a boy or a girl? Baby Secrets is the brand new collectibles range which features a unique and exciting element – children get to discover if their cute character is a boy or a girl by bathing them in water... 
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Surprise! The Little Live Pets Surprise Chicks are here
21 August 2017

Surprise! The Little Live Pets Surprise Chicks are here

As part of the Little Live Pets family, the Surprise Chicks are the latest offering from this innovative brand that brings you the most realistic toy pets to nurture and play with. The Surprise Chicks have a high quality touch sensor that ensures that the cute toy pet responds to your touch. Li...

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Prima Toys harnesses unboxing video trend
14 August 2017

Prima Toys harnesses unboxing video trend

Leading toy importer and distributor Prima Toys recently launched their very own unboxing videos. The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touch point within the brand’s over-arching marketing st...

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Mould, Shape and Create with Designer Fashion Dough Dolls
8 August 2017

Mould, Shape and Create with Designer Fashion Dough Dolls

Fashion Dough Dolls are the perfect solution for the child who loves fashion and setting her own trends. With a number of different coloured doughs included in the Fashion Dough Doll Modelling Set, your child’s crafting and creativity skills will develop brilliantly as they design clothin...

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A Cuppa Tea with the Cuppatinis
3 August 2017

A Cuppa Tea with the Cuppatinis

Steeping Willows, the city that always ‘steeps’ is home to the Cuppatinis. The Cuppatinis are a range of adorable collectible toys that fuse the classic tea party with magical dolls.

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