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Have you considered the benefits of play to you and your family?
30 May 2018

Have you considered the benefits of play to you and your family?

Like the food we eat, we need a diet that includes play, an essential ingredient for a healthy family life and child development. This is a guide to how busy families can make time to play together and reap the benefits without fuss and great expense. 

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Prima Toys launches Games Festival
17 May 2018

Prima Toys launches Games Festival

This winter season gather the family, make a date with your friends and play the latest, coolest boardgames and games! This season toy stores and retailers will be stocked with the most amazing games ever to hit shelves!
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Be Cautious of Fake L.O.L. Surprise Toys
17 May 2018

Be Cautious of Fake L.O.L. Surprise Toys

L.O.L. Surprise is currently the #1 collectible doll in the U.S. and a top selling toy around the world. Fans love unboxing L.O.L., and a part of the fun is finding new characters and adding to your collection.
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How to make sure you’ve purchased an authentic Fingerlings product
16 May 2018

How to make sure you’ve purchased an authentic Fingerlings product

Hailed a top toy for the 2017 holiday season by the nation's biggest retailers, Fingerlings™ are adorable, mini interactive pet robots that curl around your finger and come to life when you play, responding to sound, motion, and touch with over 40 animations.
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Rhino Coin Bank helps raise funds for Wildlife ACT
11 April 2018

Rhino Coin Bank helps raise funds for Wildlife ACT

Prima Toys and Wildlife ACT have once again come together in support of one of South Africa’s most iconic and endangered wild creatures – the Rhino.The two conservation-minded organisations, have worked together in the past to raise funds to help feed and care for baby rhinos, who h...

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The Top Toys for Easter
27 March 2018

The Top Toys for Easter

The Easter season is upon us, with children looking forward to the thrill, the excitement and the joy of eating chocolate eggs and going on an Easter Hunt! The March Hares have left their burrows and are hopping about, scouting all the wonderful places in which to hide Easter treats.

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Smashers - the new collectables craze!
19 February 2018

Smashers - the new collectables craze!

Prima Toys has unveiled its new collectable range Smashers, which is aimed at boys and has a strong sporting theme. The innovative element to the new toy line is that each Smashers character is contained inside a red smashball. This gives way to the super-cool fun element that requires children...

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It’s not a Lollipop, it’s a Pikmi Pops Surprise!
19 February 2018

It’s not a Lollipop, it’s a Pikmi Pops Surprise!

Meet some cute, plush characters full of scent and surprises! Pikmi Pops Surprise are the cutest little collectibles just waiting to be unwrapped! Just when you thought that the unboxing fun could not get any better, along come the collectible Pikmi Pops! Brought to South African toy shelves by...

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Baby Secrets!</br>The new collectibles on the block
16 February 2018

Baby Secrets!
The new collectibles on the block

Surprise! Is it a boy or a girl? Baby Secrets is the brand new collectibles range which features a unique and exciting element – children get to discover if their cute character is a boy or a girl by bathing them in water... 
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