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In The News

Baby Secrets!</br>The new collectibles on the block
16 February 2018

Baby Secrets!
The new collectibles on the block

Surprise! Is it a boy or a girl? Baby Secrets is the brand new collectibles range which features a unique and exciting element – children get to discover if their cute character is a boy or a girl by bathing them in water... 
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Surprise! The Little Live Pets Surprise Chicks are here
21 August 2017

Surprise! The Little Live Pets Surprise Chicks are here

As part of the Little Live Pets family, the Surprise Chicks are the latest offering from this innovative brand that brings you the most realistic toy pets to nurture and play with. The Surprise Chicks have a high quality touch sensor that ensures that the cute toy pet responds to your touch. Li...

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Prima Toys harnesses unboxing video trend
14 August 2017

Prima Toys harnesses unboxing video trend

Leading toy importer and distributor Prima Toys recently launched their very own unboxing videos. The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touch point within the brand’s over-arching marketing st...

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