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In The News

Have you considered the benefits of play to you and your family?
30 May 2018

Have you considered the benefits of play to you and your family?

Like the food we eat, we need a diet that includes play, an essential ingredient for a healthy family life and child development. This is a guide to how busy families can make time to play together and reap the benefits without fuss and great expense. 

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Prima Toys launches Games Festival
17 May 2018

Prima Toys launches Games Festival

This winter season gather the family, make a date with your friends and play the latest, coolest boardgames and games! This season toy stores and retailers will be stocked with the most amazing games ever to hit shelves!
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Be Cautious of Fake L.O.L. Surprise Toys
17 May 2018

Be Cautious of Fake L.O.L. Surprise Toys

L.O.L. Surprise is currently the #1 collectible doll in the U.S. and a top selling toy around the world. Fans love unboxing L.O.L., and a part of the fun is finding new characters and adding to your collection.
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