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L.O.L. crowned Toy of the Year

L.O.L. crowned Toy of the Year

L.O.L. Surprise took the prestigious Toy of the Year crown and walked away with four major accolades in total at the annual Toy of the Year awards ceremony, which was recently held in New York City, USA.

Since their introduction to toy shelves in 2017, the L.O.L. Surprise products have become a global phenomenon! For those who have not heard of them, L.O.L.s are collectible dolls that incorporate the element of surprise as well as the thrill of unboxing. The L.O.L. ranges have literally taken the toy world by storm, with many fans committed to growing their collections.

L.O.L.’s have become a firm favourite in terms of birthday presents, Festive Season stocking fillers and general gifting. “We are extremely proud of the L.O.L. brand as the products have really filled a gap in the toy market and are bringing smiles to the faces of children and grown-ups alike. The collectibles phenomenon is here to stay and with the addition of new toys, games and accessories to the L.O.L. range, the craze is set to continue,” says Chiquita Patrizi,

spokesperson for Prima Toys.

Since launching in 2017 with the L.O.L. Surprise! Dolls and their seven layers of surprises, the range has grown to include L.O.L. Lil Sisters, L.O.L. Surprise Pets, L.O.L. puzzle, L.O.L. water game and lots more.

Fans will be delighted to know that this year four new ranges will be available in South Africa from April. They are:

The L.O.L. ranges are completely centred around the element of surprise and each L.O.L. figure brings fun and excitement all packed in a cute container, which when unwrapped reveals that it is also part of the fun as it doubles up as a carry case and playset.

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