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Iconic toy brand Little Tikes turns 50

Iconic toy brand Little Tikes turns 50

The iconic toddler’s and children’s educational toy brand, Little Tikes is celebrating its 50th birthday this year! Known for its colourful, resilient, fun and educational toys, the brand continues to bring exciting new products to an already well-established and much-loved range.

“For 50 years Little Tikes has brought smiles and happiness to children all over the world. The toys incorporate fun, education, gross and fine motor skills development, ingenuity and of course fun. The products are made especially for little hands and are built to last. Kids can throw them, bite them and really get stuck in with hands-on play. The toys are a firm favourite amongst kids in South Africa and no doubt will be enjoyed for generations to come,” says Chiquita Patrizi of Prima Toys.

Little Tikes encourages play

A 2018 policy report from the American Academy of Pediatrics suggests parents should pencil in big blocks of time devoted to nothing but free play. One reason for the suggestion is that a high percentage of children in the U.S. no longer have break during their day at pre-school because of increased academic pressure. While this is fortunately not the case in South African pre-schools, time for free play is diminishing and parents should take heed before it becomes a “playtime crisis”.

As a response to this, Little Tikes and Prima Toys aim to celebrate the important relationship between parent and child and encourages parents and kids to be active and playful through discovery… together! The Little Tikes product range is designed for all sorts of play patterns and lays the foundation not only for the healthy development of a child, but for the future of play.

Below are some of the best-selling toys from Little Tikes:

Little Tikes Push n Play Turtle

The Little Tikes Push n Play Turtle is a walker and activity centre in one. Ideal for ages 9 months plus, the sturdy handle allows toddlers to hold on and walk with confidence. To prevent walker from going too fast, the wheels have a locking mechanism. The toy also features a shape sorting activity that helps develop fine motor skills and hand-eye coordination. The ball popper allows children to hear and see the shapes pop while the walker is in motion. Clicking toys on the handle make walking fun! RSP: R699.99

Little Tikes Sing n Roll Ducky

The Sing n Roll Ducky is a pull along toy that also features sounds and songs. The toy helps to develop fine motor skills and audio recognition. Ideal for ages 12+ months. RSP: R299.99

Little Tikes Handle Haulers - Truck

This friendly-faced Handle Haulers Truck encourages children to get down on the floor and play. The easy to grip, handheld car is easy to push. Little Tikes Handle Haulers are great toys for kids as they encourage energetic floor play and hours of pretend fun. Ideal for ages 12 months plus. RSP: R299.99

Little Tikes Discover Sounds Hammer

This fun, interactive toy hammer is an ideal toy for babies. The easy to grasp shape makes it simple for children to grab and shake. The soft rubber makes a great teether and the textured grip is just right for little hands as they explore cause and effect. Features lights and sounds. Ideal for ages 6 months plus. RSP: R249.99

Little Tikes Tap-a-Tune Drum

Little Tikes Tap-A-Tune Drum helps preschoolers and toddlers take their first steps into the world of music. The brightly coloured drum and drum sticks encourage children to make their own musical tunes. Features 2 ways to play. RSP: R299.99. Ideal for ages 12 months plus.

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