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The History of Shopkins
28 August 2019

The History of Shopkins

For those who are not in the know, Shopkins are a range of tiny, collectable toys, originally inspired by grocery store items. With each new wave a different theme has been explored, ensuring the toys are always fresh, relevant and exciting.
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Something TOP SECRET is going on in Shopville with Shopkins Lil Secrets
7 December 2018

Something TOP SECRET is going on in Shopville with Shopkins Lil Secrets

Something top secret is going on in shopville. But we’re excited to let the cat, or in this case, the Shopkins out of the bag. There are new Shopkins in town and they’re called Lil Secrets. Shopkins Lil' Secrets is the world of Shopville that is small enough to fit in the palm of yo...

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Introducing Shopkins Season 10 Mini Packs
7 December 2018

Introducing Shopkins Season 10 Mini Packs

To celebrate an important milestone for Shopkins – ten seasons and four years since they first appeared on toy shelves - Season 10 is a throwback to how it all started! Now fans can enjoy a miniature shopping experience, brought to life in a whole new way.

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Prima Toys’ Top 10 for the Festive Season
30 November 2018

Prima Toys’ Top 10 for the Festive Season

The Festive Season is upon us. And this year, parents, grandparents, aunts and uncles will not only be spoilt for choice, they’ll probably remember some of the toys from their own childhood. Nostalgia toys continue to make a serious comeback, together with collectibles and toys that incor...

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Prima Toys harnesses unboxing video trend
14 August 2017

Prima Toys harnesses unboxing video trend

Leading toy importer and distributor Prima Toys recently launched their very own unboxing videos. The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touch point within the brand’s over-arching marketing st...

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For the love of collecting – why kids still enjoy collectables
10 February 2017

For the love of collecting – why kids still enjoy collectables

Most children, at some point in their lives have enjoyed collecting collectables. Be it marbles, celebrity sports cards, dinky cars or figurines. They are kept in a safe place and guarded like a treasure, because for children, these collections are a treasure. They can be swopped and traded until ...
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