19 March 2019
Wrapples – the new furry, interactive best friends!
Remember those slap bracelets that were so popular in the nineties? Well now there is a new toy on the shelf that combines the fun effect of slap bracelets with the adorable appeal of interactive toys to create a furry best friend called Wrapples.
7 December 2018
Top Tech Toys for the Festive Season 2018
The Festive Season is officially upon us and this year tech toys are taking centre stage. Robotic toys continue to be a significant trend with an array of new, exciting products for gadget geeks of every age.
7 December 2018
Introducing Shopkins Season 10 Mini Packs
To celebrate an important milestone for Shopkins – ten seasons and four years since they first appeared on toy shelves - Season 10 is a throwback to how it all started! Now fans can enjoy a miniature shopping experience, brought to life in a whole new way.
16 May 2018
How to make sure you’ve purchased an authentic Fingerlings product
Hailed a top toy for the 2017 holiday season by the nation's biggest retailers, Fingerlings™ are adorable, mini interactive pet robots that curl around your finger and come to life when you play, responding to sound, motion, and touch with over 40 animations.
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21 August 2017
Surprise! The Little Live Pets Surprise Chicks are here
As part of the Little Live Pets family, the Surprise Chicks are the latest offering from this innovative brand that brings you the most realistic toy pets to nurture and play with. The Surprise Chicks have a high quality touch sensor that ensures that the cute toy pet responds to your touch. Li...
4 April 2017
Power Rangers hits movie theatres and toy shelves!
The Power Rangers are back! March saw the launch of the highly anticipated movie and with it, the launch of the new Power Ranger figurines.
3 April 2017
8 Ways to Keep Tots Entertained While Travelling
Prima Toys, has some useful tips on how to keep young children calm, happy and occupied on long trips.
31 March 2017
Celebrate National Reading Month, even with the little ones
Reading is a vital part of life. From an early age we read at school, we read as teenagers for entertainment and as adults we read to acquire knowledge and information and to be transported to new worlds by amazing characters.
14 March 2017
March Learning Month
Prima Toys and LeapFrog encourage parents to make a point of celebrating the joy of reading in March National Reading Month.
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