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Wrapples – the new furry, interactive best friends!
19 March 2019

Wrapples – the new furry, interactive best friends!

Remember those slap bracelets that were so popular in the nineties? Well now there is a new toy on the shelf that combines the fun effect of slap bracelets with the adorable appeal of interactive toys to create a furry best friend called Wrapples.

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Top Tech Toys for the Festive Season 2018
7 December 2018

Top Tech Toys for the Festive Season 2018

The Festive Season is officially upon us and this year tech toys are taking centre stage. Robotic toys continue to be a significant trend with an array of new, exciting products for gadget geeks of every age.

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Introducing Shopkins Season 10 Mini Packs
7 December 2018

Introducing Shopkins Season 10 Mini Packs

To celebrate an important milestone for Shopkins – ten seasons and four years since they first appeared on toy shelves - Season 10 is a throwback to how it all started! Now fans can enjoy a miniature shopping experience, brought to life in a whole new way.

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How to make sure you’ve purchased an authentic Fingerlings product
16 May 2018

How to make sure you’ve purchased an authentic Fingerlings product

Hailed a top toy for the 2017 holiday season by the nation's biggest retailers, Fingerlings™ are adorable, mini interactive pet robots that curl around your finger and come to life when you play, responding to sound, motion, and touch with over 40 animations.
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Surprise! The Little Live Pets Surprise Chicks are here
21 August 2017

Surprise! The Little Live Pets Surprise Chicks are here

As part of the Little Live Pets family, the Surprise Chicks are the latest offering from this innovative brand that brings you the most realistic toy pets to nurture and play with. The Surprise Chicks have a high quality touch sensor that ensures that the cute toy pet responds to your touch. Li...

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Power Rangers hits movie theatres and toy shelves!
4 April 2017

Power Rangers hits movie theatres and toy shelves!

The Power Rangers are back! March saw the launch of the highly anticipated movie and with it, the launch of the new Power Ranger figurines.

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8 Ways to Keep Tots Entertained While Travelling
3 April 2017

8 Ways to Keep Tots Entertained While Travelling

Prima Toys, has some useful tips on how to keep young children calm, happy and occupied on long trips.

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Celebrate National Reading Month, even with the little ones
31 March 2017

Celebrate National Reading Month, even with the little ones

Reading is a vital part of life. From an early age we read at school, we read as teenagers for entertainment and as adults we read to acquire knowledge and information and to be transported to new worlds by amazing characters.

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March Learning Month
14 March 2017

March Learning Month

Prima Toys and LeapFrog encourage parents to make a point of celebrating the joy of reading in March National Reading Month.

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