Prima Toys is the leading toy and game distributor is Southern Africa representing the majority of the world famous brands and characters.

With over 42 years experience, Prima is the dominant player in a highly competitive market.

Our aim is to remain at the forefront of the toy industry by sourcing cutting edge brands and products for our consumers while employing innovative marketing strategies to compliment and support our world class brands.

By building on our strong relationships with retailers, we are able to place product that is relevant to their target market, right across Southern Africa.

CEO: Ian Morris

MD: Wanda Ambrosini

Marketing

Chiquita Patrizi

Delia Camacho

Tel. 011 493 8300

Fax. 011 499 5900

Head Office (Cape Town) Contact Details:

Tel. 021 818 2000

Contact Us:

primatoys@mweb.co.za