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Star WarsStar Wars the pop culture phenomenon with an estimate worth at USD $42 billion needs no introduction as it is the second highest-grossing media franchise of all time. Walt Disney bought Lucasfilm for $4.06 billion and now owns the distribution rights and beginning with the release of the force awakens in 2015 the pop culture phenomenon with an estimate worth at USD $42 billion needs no introduction as it is the second highest-grossing media franchise of all time. Walt Disney bought Lucasfilm for $4.06 billion and now owns the distribution rights and beginning with the release of the force awakens in 2015