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Be Cautious of Fake L.O.L. Surprise Toys
17 May 2018

Be Cautious of Fake L.O.L. Surprise Toys

L.O.L. Surprise is currently the #1 collectible doll in the U.S. and a top selling toy around the world. Fans love unboxing L.O.L., and a part of the fun is finding new characters and adding to your collection.
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How to make sure you’ve purchased an authentic Fingerlings product
16 May 2018

How to make sure you’ve purchased an authentic Fingerlings product

Hailed a top toy for the 2017 holiday season by the nation's biggest retailers, Fingerlings™ are adorable, mini interactive pet robots that curl around your finger and come to life when you play, responding to sound, motion, and touch with over 40 animations.
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Rhino Coin Bank helps raise funds for Wildlife ACT
11 April 2018

Rhino Coin Bank helps raise funds for Wildlife ACT

Prima Toys and Wildlife ACT have once again come together in support of one of South Africa’s most iconic and endangered wild creatures – the Rhino.The two conservation-minded organisations, have worked together in the past to raise funds to help feed and care for baby rhinos, who h...

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Celebrate National Reading Month, even with the little ones
31 March 2017

Celebrate National Reading Month, even with the little ones

Reading is a vital part of life. From an early age we read at school, we read as teenagers for entertainment and as adults we read to acquire knowledge and information and to be transported to new worlds by amazing characters.

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March Learning Month
14 March 2017

March Learning Month

Prima Toys and LeapFrog encourage parents to make a point of celebrating the joy of reading in March National Reading Month.

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Addictive new board game, Hotel Tycoon, is a hit!
25 January 2017

Addictive new board game, Hotel Tycoon, is a hit!

This weekend, if the weather entices you to stay indoors, why not try your hand at a new board game called Hotel Tycoon?
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