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Baby Secrets!</br>The new collectibles on the block
16 February 2018

Baby Secrets!
The new collectibles on the block

Surprise! Is it a boy or a girl? Baby Secrets is the brand new collectibles range which features a unique and exciting element – children get to discover if their cute character is a boy or a girl by bathing them in water... 
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LeapFrog My Pal Scout
21 July 2017

LeapFrog My Pal Scout

Leapfrog is a leader in bringing you toys that are both educational, relevant and fun. With the ethos that playing is learning, every product is designed with the child in mind. Different ages need different stimulation, so each and every Leapfrog product is created for a specific age group and th...
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8 Ways to Keep Tots Entertained While Travelling
3 April 2017

8 Ways to Keep Tots Entertained While Travelling

Prima Toys, has some useful tips on how to keep young children calm, happy and occupied on long trips.

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Celebrate National Reading Month, even with the little ones
31 March 2017

Celebrate National Reading Month, even with the little ones

Reading is a vital part of life. From an early age we read at school, we read as teenagers for entertainment and as adults we read to acquire knowledge and information and to be transported to new worlds by amazing characters.

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March Learning Month
14 March 2017

March Learning Month

Prima Toys and LeapFrog encourage parents to make a point of celebrating the joy of reading in March National Reading Month.

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TMNT a generational brand
1 March 2017

TMNT a generational brand

From their home in sewers of New York City, these four brothers battle petty criminals, evil overlords, mutated creatures, and alien invaders while attempting to remain hidden from society. They are the Teenage Mutant Ninja Turtles! Teenage Mutant Ninja Turtles sprang into popular culture as a ...

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Introducing Children to Reading
24 January 2017

Introducing Children to Reading

Prima Toys and LeapFrog encourage parents to start introducing children to reading and literacy from an early age.
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