FB Pixel

News - 4+ Years [View All News]

A Cuppa Tea with the Cuppatinis
3 August 2017

A Cuppa Tea with the Cuppatinis

Steeping Willows, the city that always ‘steeps’ is home to the Cuppatinis. The Cuppatinis are a range of adorable collectible toys that fuse the classic tea party with magical dolls.

Read more...
Ben 10 - A True Hero
19 July 2017

Ben 10 - A True Hero

Benjamin Tennyson is not your average 10 year old boy. He also moonlights as Ben 10, a superhero with special powers that he discovered from a young age when his signature Omnitrix device miraculously attached itself to his wrist.
Read more...
8 Ways to Keep Tots Entertained While Travelling
3 April 2017

8 Ways to Keep Tots Entertained While Travelling

Prima Toys, has some useful tips on how to keep young children calm, happy and occupied on long trips.

Read more...
Celebrate National Reading Month, even with the little ones
31 March 2017

Celebrate National Reading Month, even with the little ones

Reading is a vital part of life. From an early age we read at school, we read as teenagers for entertainment and as adults we read to acquire knowledge and information and to be transported to new worlds by amazing characters.

Read more...
March Learning Month
14 March 2017

March Learning Month

Prima Toys and LeapFrog encourage parents to make a point of celebrating the joy of reading in March National Reading Month.

Read more...
TMNT a generational brand
1 March 2017

TMNT a generational brand

From their home in sewers of New York City, these four brothers battle petty criminals, evil overlords, mutated creatures, and alien invaders while attempting to remain hidden from society. They are the Teenage Mutant Ninja Turtles! Teenage Mutant Ninja Turtles sprang into popular culture as a ...

Read more...
For the love of collecting – why kids still enjoy collectables
10 February 2017

For the love of collecting – why kids still enjoy collectables

Most children, at some point in their lives have enjoyed collecting collectables. Be it marbles, celebrity sports cards, dinky cars or figurines. They are kept in a safe place and guarded like a treasure, because for children, these collections are a treasure. They can be swopped and traded until ...
Read more...
Introducing Children to Reading
24 January 2017

Introducing Children to Reading

Prima Toys and LeapFrog encourage parents to start introducing children to reading and literacy from an early age.
Read more...
Scroll down for more