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Power Rangers hits movie theatres and toy shelves!
4 April 2017

Power Rangers hits movie theatres and toy shelves!

The Power Rangers are back! March saw the launch of the highly anticipated movie and with it, the launch of the new Power Ranger figurines.

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8 Ways to Keep Tots Entertained While Travelling
3 April 2017

8 Ways to Keep Tots Entertained While Travelling

Prima Toys, has some useful tips on how to keep young children calm, happy and occupied on long trips.

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Celebrate National Reading Month, even with the little ones
31 March 2017

Celebrate National Reading Month, even with the little ones

Reading is a vital part of life. From an early age we read at school, we read as teenagers for entertainment and as adults we read to acquire knowledge and information and to be transported to new worlds by amazing characters.

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March Learning Month
14 March 2017

March Learning Month

Prima Toys and LeapFrog encourage parents to make a point of celebrating the joy of reading in March National Reading Month.

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TMNT a generational brand
1 March 2017

TMNT a generational brand

From their home in sewers of New York City, these four brothers battle petty criminals, evil overlords, mutated creatures, and alien invaders while attempting to remain hidden from society. They are the Teenage Mutant Ninja Turtles! Teenage Mutant Ninja Turtles sprang into popular culture as a ...

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Poppit with Clay!
20 February 2017

Poppit with Clay!

Making things from clay is a fun and fulfilling activity. Playing with clay is stimulating and therapeutic at the same time. It sparks the imagination and assists with the development of fine and gross motor skills.
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For the love of collecting – why kids still enjoy collectables
10 February 2017

For the love of collecting – why kids still enjoy collectables

Most children, at some point in their lives have enjoyed collecting collectables. Be it marbles, celebrity sports cards, dinky cars or figurines. They are kept in a safe place and guarded like a treasure, because for children, these collections are a treasure. They can be swopped and traded until ...
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Introducing Children to Reading
24 January 2017

Introducing Children to Reading

Prima Toys and LeapFrog encourage parents to start introducing children to reading and literacy from an early age.
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The Num Noms game
1 January 2017

The Num Noms game

Exciting news! The Num Noms game and app are now LIVE.
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